In today's episode, Eszter Pontenagel and Paul Pontenagel take a break from behind the usual interview format to tell the story of Time2Market itself.
We walk through the frustration that sparked the idea of Time2Market, the leap of faith that got it off the ground, and how strangers trusted us before there was any track record to justify it. Along the way they cover:
👉 How Time2Market started with one laptop and one contract
👉 Why trust from strangers surprised the founders most
👉 The shift from administrative support to strategic value
👉 How build vs buy has changed market access
👉 How to use AI in your market access projects
👉 The hidden complexity behind every new market entry